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Data protection

General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. You can find detailed information on the subject of data protection in the data protection declaration.

Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the responsible body. Name and contact details are listed below under "Responsible body".

How do we collect data?
On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form.
Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of the page was viewed). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.


What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given under "Responsible body" for further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools from third-party providers
When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

General information and mandatory information

Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. A complete protection of the data against access by third parties is not possible.

Responsible body

The responsible body for data processing on this website is:

LV digital GmbH
Hülsebrockstr. 2-8
48165 Münster
E-Mail: kontakt@lvdigital.de
Phone: +49 (0) 2501 801 2970

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority
You have the right to lodge a complaint with the competent supervisory authority. The competent supervisory

authority for data
protection issues is: State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia Kavalleriestr. 2-4

40213 Düsseldorf
Telephone: 0211 / 38424-0
Fax: 0211 / 38424-10
E-Mail: poststelle@ldi.nrw.de

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done if it is technically feasible.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

Encrypted payment transactions on this website
If, after the conclusion of a paid contract, there is an obligation to send us your payment data (e.g. account number for direct debit authorization), this data is required for payment processing.
Payment transactions using common means of payment (Visa / MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, blocking, deletion
You have the following rights vis-à-vis us with regard to the personal data concerning you:
- Right to information,
- Right to correction or deletion,
- Right to restrict processing,
- Right to object to processing,
- Right to data portability.

Objection to advertising mails
We hereby object to the use of the contact data published as part of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

Data protection officer, general information and mandatory information

Statutory data protection officer
We have appointed a data protection officer for our company.
You can reach our data protection officer via the above postal address or via the following channels:

Bernd van Straelen
trans-acta Datenschutz GmbH
Egbert-Snoek-Strasse 1
48155 Munster
Tel .: 0251-703899-0

Data collection on our website

Server log files
If you only use the website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (legal basis is Art. 6 Para. 1 S. 1 lit.f GDPR ):
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status / HTTP status code
- Amount of data transferred in each case
- Website from which the request came
- Browser
- Operating system and its interface
- Language and version of the browser software .

Cookies
(1) In addition to the server log files mentioned, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (here by us). Cookies cannot run programs or transfer viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

(2) Use of cookies:
a) This website uses the following types of cookies, the scope and functionality of which are explained below:
- Transient cookies (see b)
- Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close the browser. This includes in particular the session cookies. These save a so-called session ID, with which various requests from your browser can be assigned to the common session. This enables your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
c) Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.
d) You can configure your browser settings according to your wishes and e.g. B. reject the acceptance of third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.

  1. e) We use cookies in order to be able to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.

Contact form
The personal data that you provide to us as part of this contact request will only be used to answer your request or contact you and for the associated technical administration. It will not be passed on to third parties.
You have the right to revoke your consent at any time with effect for the future. In this case, your personal data will be deleted immediately.

Your personal data will also be deleted without your revocation once we have processed your request or you revoke the consent given here for storage. This also happens if the storage is not permitted for other legal reasons.
You can find out about the data stored about you at any time.
Detailed information on data protection and the handling of personal data can be found in the general data protection declaration on this website.

Contacting a seller via our marketplace
The personal data that you transmit to us as part of a contact request to a seller of a machine will only be used to answer your request or to contact you and for the associated technical administration. This data is only passed on to the seller, it is not passed on to other third parties.

You have the right to revoke your consent at any time with effect for the future. In this case, your personal data will be deleted immediately.

Your personal data will also be deleted without your revocation once we have processed your request or you revoke the consent given here for storage. This also happens if the storage is not permitted for other legal reasons.

You can find out about the data stored about you at any time.

You can find detailed information on data protection and the handling of personal data in this data protection declaration.

Receive non-binding offers now

On our new machines subpage you can use the contact form to receive non-binding offers for agricultural machinery. To process your request, we need your name, your address data, an e-mail address, a telephone number and a description of the machine you want. The data processing takes place exclusively for the purpose of handling and answering your inquiries. Your personal data will be transmitted to selected dealers for the purpose of establishing contact and submitting suitable offers. If you have given your consent, the legal basis for processing personal data is Article 6 (1) lit. a GDPR. If the contact is aimed at concluding a contract, the legal basis for processing is Art. 6 Para. 1 lit. b GDPR.
You have the right to revoke your consent at any time with effect for the future. In this case, your personal data will be deleted immediately.

Evaluation function
The personal data that you provide to us as part of an evaluation of a retailer will only be used for the publication of your evaluation or for the associated technical administration. It will not be passed on to third parties. You have the right to revoke your consent at any time with effect for the future. In this case, your personal data will be deleted immediately. You can find out about the data stored about you at any time. You can find detailed information on data protection and the handling of personal data in the general data protection declaration on this website.

Registration on this website
You can register on our website in order to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be given in full. Otherwise we will reject the registration.

For important changes, for example in the scope of the offer or for technically necessary changes, we use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data recorded during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)
We collect, process and use personal data only insofar as they are necessary for the establishment, content design or change of the legal relationship (inventory data). This is done on the basis of Art. 6 Para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data on the use of our website (usage data) only insofar as this is necessary to enable the user to use the service or to bill.

The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.


Data transmission when concluding a contract for online shops, dealers and dispatch of goods
We only transmit personal data to third parties if this is necessary in the context of contract processing, for example to the company entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, e.g. for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Data transfer when concluding a contract for services and digital content
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the credit institute commissioned to process payments.
A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, e.g. for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Analysis tools and advertising

Usercentrics

(1) We have the consent management tool "usercentrics" ( https://usercentrics.com ) from Usercentrics GmbH ( Sendlingerstraße 7,  80331 Munich, Germany) integrated on our website to request consent for data processing or the use of cookies or comparable functions. With the help of "usercentrics" you have the option of giving or rejecting your consent to certain functionalities of our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, range measurement and personalized advertising. With the help of "usercentrics" you can give or reject your consent for all functions or give your consent for individual purposes or individual functions. You can also change the settings you have made afterwards. The purpose of integrating "usercentrics" is To let the users of our website decide about the aforementioned things and, as part of the further use of our website, to offer the possibility to change the settings already made. In the course of using "usercentrics", personal data and information from the end devices used, such as the IP address, are processed.

(2) The legal basis for processing is Art. 6 Para. 1 S. 1 lit. c) in conjunction with Art. 6 Para. 3 S. 1 lit. a) in conjunction with Art. 7 Paragraph 1 GDPR and, alternatively, lit. f). By processing the data, we help our customers (the person responsible according to the GDPR) to meet their legal obligations (e.g. obligation to provide evidence). Our legitimate interests in processing lie in the storage of user settings and preferences with regard to the use of cookies and other functionalities. "Usercentrics" saves your data as long as your user settings are active. Two years after the user settings have been made, the user will be asked for consent again. The user settings made are then saved again for this period.

(3) A detailed list of integrated services and the respective data processing can be found in this privacy policy as well at this point

(4) You can change your consent here at any time .

(5) You can object to the processing. You have the right to object for reasons that arise from your particular situation. To object, please send an email to  contact@usercentrics.com .

Google Analytics
(1) This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
(3) You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by using the browser plug-in available under the following link. Download and install it from: http://tools.google.com/dlpage/gaoptout?hl=de .

(4) This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are further processed in abbreviated form, so that personal references can be excluded. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR.

(6) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/ terms / de.html , overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html , as well as the data protection declaration :

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".

Google Analytics remarketing

(1) We use Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

(2) These advertising materials are delivered by Google via so-called "ad servers". We use ad server cookies for this purpose, through which certain parameters for measuring success, such as the insertion of advertisements or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The analysis values for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user is not would like to be addressed more).

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies cannot therefore be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives the information that you are visiting the corresponding part of our website have accessed or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.

(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “ www.googleadservices.com ” are blocked, https://www.google.de/settings/ads , with this setting be deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choicesThis setting will be deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin . We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

(6) The legal basis for processing your data is Art. 6 Para. 1 S. 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html . Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org . Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

 

Google Tag Manager
We use "Google Tag Manager" on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google Tag Manager enables us as marketers to manage website tags via one interface. The Google Tag Manager tool, which implements the tags, is a cookie-free domain and does not collect any personal data itself. Google Tag Manager triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager.
Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information from the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Further information on data protection can be found on the following Google websites:
Data protection declaration : http://www.google.de/intl/de/policies/privacy
FAQ Google Tag Manager:https://www.google.com/intl/de/tagmanager/faq.html
Google Tag Manager Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html .  

Google translate
We use “Google Translate”, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”) on our website. Google Translate stores and processes information about your user behavior on our website. For this purpose, Google Translate uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of our website.
We use Google Translate for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This is also where our legitimate interest in processing the above information lies.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Google from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:
https://www.google.de/settings/ads
http: //optout.networkadvertising. org / #! /
http://optout.aboutads.info/?c=2#!/
http://www.youronlinechoices.com/de/praferenzmanagement/
Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information from the third party provider: Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Further information from the third-party provider on data protection can be found on the following website: https://www.google.com/intl/de/policies/

Hotjar
We use "Hotjar", a web analysis service from Hotjar Ltd., Level 2, St Julian's Business Center, 3, Elia Zammit Street, St Julian's STJ 1000, Malta (hereinafter referred to as: "Hotjar") on our website. Among other things, Hotjar uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of our website, as well as a so-called tracking code. The cookies used by Hotjar are stored on your device for different lengths of time, some only during your visit and some for 365 days. The information collected in this way is transmitted to Hotjar on a server in Ireland and stored there. The tracking code collects the following information: device-dependent data,

IP address of your terminal device (collected and saved in an anonymized format) E-mail address including your first and last name, if you have made this available to us via our website.
Screen size of your terminal device

Device type and browser information Geographical data (country only) Language used to display our website. User interactions

Mouse commands (movement, position and clicks)
Keyboard
entries Log data that is automatically used by our server when using Hotjar: Referring domain
Visited websites
Geographical data (country only)
Language used to display our website
Date and time of access
Hotjar uses this information to evaluate your use of our website, to compile reports on usage and to provide other services in connection with the evaluation of our website. Hotjar also uses the services of third parties (e.g. Google Analytics and Optimizely) to provide services. These third-party companies can save or otherwise process information that your browser transmits when you visit our website (possibly including the IP address).
We use Hotjar for the purpose of analyzing the use of our website and continuously improving individual functions and offers as well as the user experience. The statistical evaluation of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by Hotjar.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Hotjar from collecting the data by setting an opt-out cookie on the website linked below: https://www.hotjar.com/opt-out . Please note that this setting will be deleted if you delete your cookies.
Third party information: Hotjar Ltd., Level 2, St Julian's Business Center, 3, Elia Zammit Street, St Julian's STJ 1000, Malta. Further information on the use of data by Hotjar, on setting and objection options and on data protection can be found on the following Hotjar website http://www.hotjar.com/privacy

IVW
(1) Our website uses the measurement method ("SZMnG") of INFOnline GmbH (https://www.infonline.de) to determine statistical parameters about the use of our offers. The aim of the range measurement is to statistically determine the intensity of use, the number of users of a website and surfing behavior - on the basis of a uniform standard method - and thus obtain values that are comparable across the market.
For web offers that are members of the information community for determining the spread of advertising media e. V. (IVW - http://www.ivw.eu ) or in the studies of the Arbeitsgemeinschaft Online- Forschung e. V. (AGOF - http://www.agof.de) take part, the usage statistics are regularly collected by AGOF and Arbeitsgemeinschaft Media-Analyze e. V. (agma - http://www.agma-mmc.de), as well as the IVW and can be viewed on the respective websites.
1. Data processing
INFOnline GmbH collects and processes data in accordance with German data protection law. Technical and organizational measures ensure that individual users cannot be identified at any time. Data that may be related to a specific, identifiable person will be anonymized as early as possible.
1.1 anonymization of the IP address
Every device on the Internet needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the way the Internet works. The IP addresses are shortened before any processing and only processed anonymously. There is no storage or processing of the unabridged IP addresses.
1.2 Geolocation down to the level of the federal states / regions
A so-called geolocation, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can any conclusions be drawn about the specific place of residence of a user from the geographical information obtained in this way.
1.3 Identification number of the device
The range measurement uses either a cookie with the identifier “ioam.de”, a “Local Storage Object” or an anonymous signature, which is created from various automatically transmitted information from your browser, to recognize computer systems. The validity of the cookie is limited to a maximum of 1 year.
1.4 Login ID
To measure distributed usage (use of a service by different devices), the user ID can be transmitted to INFOnline as an anonymous checksum when logging in, if available.
2. Deletion
The stored usage processes are deleted after 7 months at the latest.
3. Objection
(1) If you do not want to take part in the measurement, you can object under the following link: http://optout.ioam.de
You can find more information on data protection in the measurement process on the INFOnline
GmbH website ( https: // www.infonline.de ), which operates the measurement process, the data protection website of the AGOF ( http://www.agof.de/datenschutz ) and the data protection website of the IVW (http://www.ivw.eu ).
(2) We use the SZM process to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. The legal basis for the use of the SZM procedure is Art. 6 Para. 1 S. 1 lit. f GDPR.

Google Web Fonts
We use "Google Web Fonts" on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google Web Fonts enables us to use external fonts, so-called Google Fonts. For this purpose, the required Google Font is loaded from your web browser into the browser cache when you visit our website. This is necessary so that your browser can display an optically improved representation of our texts. If your browser does not support this function, a standard font will be used by your computer for the display. These web fonts are integrated through a server call, usually on a Google server in the USA. This will tell the server which of our websites you have visited. The IP address of the browser of your device is also saved by Google. We have no influence on the scope and further use of the data that is collected and processed by Google through the use of Google Web Fonts.

We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. This is also our legitimate interest.

Google has submitted to the Privacy Shield Agreement between the European Union and the USA and is certified. As a result, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active  

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. For more information on data protection, please refer to Google's data protection declaration: http: // www .google.de / intl / de / policies / privacy   You can find more information about Google Web Fonts at http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl= de-DE & csw = 1 and https://www.google.com/fonts#AboutPlace:about  

Google reCaptcha
We use "Google (Invisible) reCAPTCHA" on our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google (Invisible) reCAPTCHA stores and processes information about your user behavior on our website. For this purpose, Google (Invisible) reCAPTCHA uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed.

We use Google (Invisible) reCAPTCHA to check whether the input is made by a human or improperly by automated, machine processing. This is also where our legitimate interest in processing the above information lies.
The IP address transmitted as part of Google (Invisible) reCAPTCHA will not be merged with other Google data, unless you are logged into your Google account at the time of using Google (Invisible) reCAPTCHA. If you want to prevent this transmission and storage of data about you and your behavior on our website by Google, you have to log out of Google before you visit our site or use Google (Invisible) reCAPTCHA.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Google from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below: https://www.google.de/settings/ads
http: //optout.networkadvertising. org / #! /
http://optout.aboutads.info/?c=2#!/
http://www.youronlinechoices.com/de/praferenzmanagement/
Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent. In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information from the third party provider: Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Further information from the third-party provider on data protection can be found on the following website:https://www.google.com/intl/de/policies/   

Google remarketing
We use "Google Dynamic Remarketing" on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google Dynamic Remarketing enables us to show you our advertisements when you continue to use the internet after visiting our website. This is done by means of cookies stored in your browser, through which your usage behavior is recorded and evaluated by Google when you visit various websites. In this way, Google can determine your previous visit to our website. According to Google, the data collected in the context of remarketing are not combined with your personal data, which may be stored by Google.
We use Google Dynamic Remarketing for marketing and optimization purposes, in particular to place relevant and interesting ads for you, to improve reports on campaign performance and to achieve a fair calculation of advertising costs. This is also where our legitimate interest in processing the above data lies.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. It is also possible to prevent the storage of cookies by setting your web browser so that cookies from the domain “www.googleadservices.com” are blocked ( https://www.google.de/settings/ads ). Please note that this setting will be deleted if you delete your cookies. You can also view interest-based ads via the link http://www.aboutads.info/Deactivate choices. Please note that this setting will also be deleted if you delete your cookies.
In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. You can find further information on the use of data by Google, on setting and objection options and on data protection can be found on the following Google websites:
Privacy Policy: http://www.google.de/intl/de/policies/privacy
Google website statistics: https://services.google.com/sitestats/de.html  

Snapengage
We use "Snapengage", a service provided by SnapEngage LLC, 1722 14th Street, Suite 220, Boulder, CO 80302, USA, represented by SnapEngage GmbH, Schloßstraße 110, 12163 Berlin, Germany (hereinafter referred to as: "Snapengage") on our website. ). Snapengage stores and processes information about your user behavior on our website. For this purpose, Snapengage uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed.

We use Snapengage for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical evaluation of user behavior enables us to improve our offer and make it more interesting for you as a user. This is also where our legitimate interest in processing the above information lies.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/  or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, Snapengage has submitted to the Privacy Shield Agreement between the European Union and the USA and has been certified. As a result, Snapengage undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnWQAA0&status=Active
Third-party information: SnapEngage LLC, 1722 14th Street, Suite 220, Boulder, CO 80302, USA and SnapEngage GmbH, Schloßstraße 110, 12163 Berlin, Germany. Further information from the third-party provider on data protection can be found on the following website: https://snapengage.com/privacy- policy /   

Facebook Ads with Custom Audiences
As far as we know, Facebook receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will find out and save your IP address and possibly other identification features.

We use Facebook Custom Audiences for marketing and optimization purposes, in particular to place relevant and interesting ads for you and thus improve our offer and make it more interesting for you as a user. This is also where our legitimate interest in processing the above data lies.

The deactivation of Facebook Custom Audiences is possible for logged in users at https://www.facebook.com/settings/?tab=ads#_ . Please note that this setting will be deleted if you delete your cookies. In addition, you can deactivate cookies, which are used for range measurement and advertising purposes, via the following websites: http://optout.networkadvertising.org/
http://www.aboutads.info/choices
http://www.youronlinechoices.com/ uk / your-ad-choices /
We would like to point out that this setting will also be deleted if you delete your cookies.
In addition, Facebook has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Facebook undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information from the third party provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. Further information from the third-party provider on data protection can be found on the following Facebook website: https://www.facebook.com/about/privacy

Google Optimize
This website uses functions of the web analysis service Google Optimize. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Optimize uses so-called "cookies". These are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google-Optimize-Cookies takes place on the basis of Art. 6 Abs. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

Browser plug-in
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de .

Objection to data collection
You can prevent Google Optimize from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Optimize.
You can find more information on the handling of user data at Google Optimize in the Google Privacy Policy: https://support.google.com/optimize/answer/6218117?hl=en .

Jetpack
(1) This website uses the web analysis service Jetpack (formerly: WordPress.com-Stats) to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. We also use the system for measures to protect the security of the website, e.g. B. the detection of attacks or viruses. For the exceptional cases in which personal data is transferred to the USA, Automattic Inc. has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov . The legal basis for using Jetpack is Art. 6 Para. 1 S. 1 lit. f GDPR.

(2) For this evaluation, cookies (more on this in Section 3) are stored on your computer. The information collected in this way is stored on a server in the USA. If you prevent the storage of cookies, we would like to point out that you may not be able to use this website to its full extent. It is possible to prevent the storage of cookies by changing the settings in your browser or by pressing the “Click here to opt-out” button at http://www.quantcast.com/opt-out .

(3) This website uses Jetpack with an extension through which IP addresses are further processed in abbreviated form immediately after they have been collected in order to exclude any personal reference.
(4) Information from the third party provider: Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA, https://automattic.com/privacy , as well as the third party provider of the tracking technology: Quantcast Inc., 201 3 rd St, Floor 2, San Francisco, CA 94103-3153, USA, https://www.quantcast.com/privacy .

New Relic
We use "New Relic" on our website, a service from New Relic, Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA (hereinafter referred to as: "New Relic"). New Relic stores and processes information about your user behavior on our website. For this purpose, New Relic uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed.
We use New Relic for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical evaluation of user behavior enables us to improve our offer and make it more interesting for you as a user. This is also where our legitimate interest in processing the above information lies.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net / or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, New Relic has submitted to the Privacy Shield Agreement between the European Union and the USA and has been certified. As a result, New Relic undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active
Information from the third party provider: New Relic, Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, UNITED STATES. Further information from the third-party provider on data protection can be found on the following website:https://newrelic.com/privacy  

Newsletter

Newsletter
data If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter are. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. This does not affect data that we have saved for other purposes (e.g. email addresses for the members' area).

Xqueue / Maileon
This website uses the services of XQueue to send newsletters. The provider is XQueue GmbH, Christian-Pleß-Str. 11-13, 63069 Offenbach am Main.
XQueue is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. e-mail address), these will be stored on the XQueue servers in the USA.
With the help of XQueue we can analyze our newsletter campaigns. When you open an e-mail sent with XQueue, a file contained in the e-mail (so-called web beacon) connects to the XQueue servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.
If you do not want an analysis by XQueue, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the XQueue servers after you unsubscribe from the newsletter. This does not affect data that we have saved for other purposes (e.g. email addresses for the members' area).
For more information, see the data protection provisions of XQueue at: https://www.xqueue.de/datenschutz/ . Conclusion of a data processing agreement
We have concluded a so-called "data processing agreement" with XQueue, in which we oblige XQueue to protect our customers' data and not to pass it on to third parties. This contract can be sent on request.

MailChimp
This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA.
MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which aims to ensure compliance with European data protection standards in the USA.
With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to the MailChimp servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.
If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the MailChimp servers after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. email addresses for the member area).

For more information, see MailChimp's data protection provisions at: https://mailchimp.com/legal/terms/ .
Conclusion of a data processing agreement
We have concluded a so-called "data processing agreement" with MailChimp in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing- agreement / sample-agreement / .

Plugins and tools

YouTube
Our website uses plugins from YouTube, operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.
You can find further information on handling user data in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy .

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.


To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.


The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.
You can find more information on handling user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy/ .

 

SurveyMonkey
Our website uses forms and functions of the SurveyMonkey page provided for surveys. The operator of the website is SurveyMonkey Europe UC, 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland.

When you take part in surveys via SurveyMonkey, the data you enter will be transmitted to SurveyMonkey.

SurveyMonkey is used in the interest of making our online surveys easy to process. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

 

Payment provider

Landwirtschaftsverlag
For invoicing and the associated invoicing and the implementation of direct debit authorizations, we transmit personal data (e.g. email address, name) to Landwirtschaftsverlag GmbH, Hülsebrockstr. 2-8, 48165 Münster.

The transmission of your data to Landwirtschaftsverlag GmbH is based on Art. 6 Para. 1 lit. b GDPR (processing to fulfill a contract). You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.

Online Marketing and Affiliate Programs

Netpoint Media
The advertising on this website is partially optimized for you through the anonymous collection and processing of your usage behavior based on predicted interests. For this purpose, cookies are stored on the user's computer. These enable the user to be recognized, but do not allow the user to be personally identified. In order to optimize advertising for you based on your usage interests, we have allowed the following company to collect and use the aforementioned usage data:

Netpoint Media GmbH
Rheinallee 60
55283 Nierstein
Further information on this - as well as the options for deactivating usage-based online advertising - can be found in the data protection information of our marketer: http://www.netpoint-media.de/technik/datenschutz .

Aumago
LV digital works with Aumago GmbH (“Aumago”), Berlin, a target group marketer. Aumago uses so-called cookies, a text file that is saved in the computer's browser. Pseudonymous usage data is collected in the form of cookie IDs and advertising IDs without IP addresses in the cookie. The cookie ID and advertising IDs without an IP address are not sufficient to identify a natural person behind a browser / user. Based on the user's surfing behavior (website visited, categories, product pages), Aumago assumes an interest in a specific B2B sector and uses this information on behalf of LV digital to control more targeted, usage-based online advertising. In this regard, the cookies can be synchronized with other platforms using what is known as cookie matching. The matching can be, for example take place for: Google, Doubleclick, Adition, Appnexus, Mediamath, The Trade Desk, Adform, Active Agent, yieldlab. The cookies are either Aumago cookies or cookies from service providers that Aumago uses, such as The ADEX GmbH, Berlin. The user can use the following link at any timehttps://dmp.theadex.com/donttrack/1?rdr=http://www.theadex.com/opt-out declare your opt-out and thus your objection to the relevant cookie tracking. This sets a so-called opt-out cookie. The OptOut cookie requires that a setting in the browser does not prevent the storage of cookies or delete the cookie. After deleting the opt-out cookie, the user must repeat the objection. Alternatively, the user can delete the cookies directly in the browser, set their browser settings to Do-not-track from the start or manage their cookie preferences at http://www.youronlinechoices.com/de/praferenzmanagement/ . If you would like to receive information about the information stored in your cookie, please send us your cookie ID. "

DoubleClick for Publisher
We use "DoubleClick" on our website, an online marketing tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Among other things, DoubleClick uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device. Google uses a cookie ID to record which advertisements are shown in which web browser. This can prevent ads from being shown multiple times. DoubleClick can also use the cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, if you see a DoubleClick ad and later go to the advertiser's website with the same web browser and buy something there. According to Google, the aforementioned cookies do not contain any personal data. By using DoubleClick, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of DoubleClick. As far as we know, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and save it.

We use DoubleClick for marketing and optimization purposes, in particular to show you relevant and interesting ads, to improve reports on campaign performance or to avoid seeing the same ads multiple times. This is also where our legitimate interest in processing the above data lies.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. It is also possible to prevent the storage of cookies by setting your web browser so that cookies from the domain “www.googleadservices.com” are blocked ( https://www.google.de/settings/ads ). Please note that this setting will be deleted if you delete your cookies. You can also view interest-based ads via the link http://www.aboutads.info/choicesdeactivate. Please note that this setting will also be deleted if you delete your cookies. In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. You can find further information on the use of data by Google, on setting and objection options and on data protection can be found on the following Google websites:
Data protection declaration: http://www.google.de/intl/de/policies/privacy
For more information on DoubleClick by Google, visit https://www.google.de/doubleclick and http: / /support.google.com/adsense/answer/2839090

 

Google AdSense
We use "Google AdSense", an online advertising service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: "Google") on our website. Among other things, Google AdSense uses cookies, i.e. small text files that are saved locally in the cache of your web browser on your device. Google uses a web beacon for this to set the cookie on your device. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be assigned directly to it. If you do not want to be assigned to your Google profile, you have to log out. It is possible that this data will be passed on to contractual partners of Google to third parties and authorities.

We use Google AdSense for marketing and optimization purposes, in particular to show you relevant and interesting ads, to improve campaign performance reports, or to avoid seeing the same ads multiple times. This is also where our legitimate interest in processing the above data lies.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. The prevention of the storage of cookies is also possible by deactivating the interest-based advertisements on Google via the linkhttp://www.google.de/ads/preferences  possible. Please note that this setting will be deleted if you delete your cookies. You can also  deactivate interest-based ads via the link http://www.aboutads.info/choices . Please note that this setting will also be deleted if you delete your cookies. If you use the web browser Firefox, Internet Explorer or Google Chrome, you can permanently deactivate the setting of cookies under the following link: http://www.google.com/settings/ads/plugin . We would also like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and certified itself. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry:
Information from the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Further information on data usage by Google, You can find information about setting and objection options as well as data protection on the following Google websites:
Data protection declaration: http://www.google.de/intl/de/policies/privacy
Data protection conditions for advertising:http://www.google.de/intl/de/policies/technologies/ads  

Criteo
We use "Criteo" on our website, a service provided by Criteo SA, 32 Rue Blanche, 75009 Paris, France (hereinafter referred to as: "Criteo"). Criteo enables us users who have already visited our website once and who are interested in our offers to place targeted advertisements on this website and on websites that also use Criteo. This advertising is displayed on the basis of the information that Criteo collects when the respective user visits the respective website. For this purpose, Criteo uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed. Criteo analyzes these cookies during subsequent visits to individual websites in order to derive targeted product recommendations. For this purpose, a randomly generated ID is stored in the cookies. No personal data is processed here. Neither the ID nor the information about the user's visits can be linked to a person. Under no circumstances will the information described above be used to personally identify you as a visitor to our website.

We use Criteo for marketing and optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. The statistical evaluation of user behavior enables us to improve our offer and make it more interesting for you as a user. The use of Criteo also enables us to display advertising tailored to your interests. This also includes our legitimate interest in the processing of the above data by Criteo.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Criteo from collecting the aforementioned information by setting the switch to "ON" on the website linked below under "Opt-Out" and thus setting an opt-out cookie: https: // www .criteo.com / de / privacy / . The same is also available at https://www.criteo.com/de/privacy/ .

DoubleClick Ad Exchange
We use "Doubleclick Ad Exchange" on our website, a web advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Among other things, Doubleclick Ad Exchange uses cookies, i.e. small text files that are saved locally in the cache of your web browser on your device. The information stored in the cookies can be recorded and evaluated by Google or by third parties. In addition, Doubleclick Ad Exchange uses so-called "WebBacons" to collect information. These are small, invisible graphics that can be used to record and evaluate user behavior and visitor traffic on the website. The information generated in this way about your use of our website is transmitted to a Google server in the USA and stored there. Google uses this information to evaluate your usage behavior. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. In this context, your IP address can also be transmitted and stored. This transmission only takes place for the purpose of combating spam and / or fraud, for example in the case of ad impression spam or click spam. According to Google, this data is only accessible to so-called anti-abuse teams. According to Google, the IP address is not associated with any other data stored by Google.

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